This is a highly practical book that can act as a reference material to which you will want to return again and again. The discussion in the book is right up-to-the point and it is filled with ample practical examples. This book is primarily for professional developers interested in building, enhancing, or extending Zen Cart sites for customers. It is also a useful reference for those who have got Zen Cart running on their own store, and want to improve it. It will also benefit those who want to migrate from osCommerce or other engines to Zen Cart.
What you will learn from this book
- Install and configure your Zen Cart shop
- Manage, import, and export products in bulk
- Configure zones, currencies, payment processors, and shipping modules
- Use discounts, salemaker, cross-sell and up-sell to promote products
- Use gift certificates, discount coupons, and newsletters to attract customers
- Localize your shop by translating and adding new language and locales
- Create or customize templates for your shop
